Have you ever wondered why you aren’t where you want to be in your business? You might have started your blog as a hobby or you might have started it as a business or to compliment your business that you have already established. Nobody starts a website with the intention of it failing or not growing. Some people grow their businesses faster than others. I wanted to tell you that whether your grow your business fast or slow as long as you are growing and improving then you are succeeding. There are many business and website killers out there and I wanted to share these with all of you. Most importantly, I wanted to get them listed and documented as my own friendly reminder to not funnel down any of these paths because of the time, energy, love and dedication that I have put into growing my website.
The Biggest Blog Killers
The biggest killer to a growing business is being complacent. As a blogger although I can pour out all of my feelings online and on social media. I always want to grow and always should want to grow. Feeling complacent to me means being self-satisfied. At first you might be thinking, that there is nothing wrong with being satisfied with your work. The problem that I found is the ONE second that you are complacent with your business is the one time that you don’t take a risk to grow. I am applying for this campaign because I don’t want to be complacent and I would love to work with a new camera and lens because of how it fits in my future goals.
I have had my blog for 7 years this January! It has been a steady way for me to earn a part-time income, grow my audience, and learn what works and what doesn’t then repeat this entire process over and over again! Three of those seven years were really difficult. We had to depend on our blog to keep us afloat after we had our accountant steal and embezzle a total of 3 million dollars from our family business leaving my husband out of work for a couple of years which was a real setback for us. It also made us really grateful for the business that I had grown on my blog, enzasbargains.com.
Every year, in January I determine a new set of goals that I have because I never want to feel complacent. Although, January isn’t here, I decided I wanted to do more YouTube and more video. This year I put up a couple of quick videos. One of the videos was a review of our new fridge and quickly had over 22,000 views and a couple other with a couple of thousand views. I want a more consistent channel as my goal for 2018.
I am not a video blogger and I am not necessarily shy in front of the camera! I think letting my personality come through! I also think that having a new camera will allow for better videos and more fun to edit!
2. Unwilling to Take Risks
Another website killer is when you are unwilling to take risks. You might be thinking that if there aren’t tons of risks involved in creating a website. It is all about perception. When I think of all of the risks that I took these last 7 years, I feel that I could do better. Perhaps, I feel this way because I don’t want to be complacent. My first 6 months into the business I reached out to brands, began working with them on my strong points, and found ways to travel halfway across the country to network. I left my family, my baby, and traveled alone (I am not that adventurous) to learn about what I was already doing…blogging. There are other risks that I take too. You might be taking a risk in starting a new course, taking a photography class, hiring out someone to help you on areas of your website that you can admit aren’t your strong points. These are all risks I have taken in the past. There are also risks that I didn’t take. To this day I don’t know if not taking these hurt my potential growth.
3. Being YOU
Guilty! Not guilty of being you…but I am guilty and comparing myself to other blogs, other businesses, other opportunities that other people received and I didn’t. I am guilty and making myself feel worse for no apparent reason. That is me being impractical and judging myself more than any pr rep or brand would ever do. STOP trying to be someone you aren’t. When I do this, I see opportunities that come my way and I am grateful for them. I want to avoid negativity and I definitely don’t want to my my own negative juju in my business or it will fail. Fifteen years ago when I was working for a business I had a sign in my cubicle that read, “avoid negativity like the plague.” It is a plague…it is contagious, it is scary and it will kill your business. Don’t do it.
Be you and don’t be someone else. Find out who you are and find out your voice. When you try to be someone else you are walking down the wrong path, and it isn’t the path of success.
From this point forward I challenge you (and myself, why else would I have to get all of this in writing) to not be complacent, take risks, be you, and of course avoid negativity like the plague. I know that getting into video and in front of the camera will help me move forward and will help me avoid these huge website and business killers that are out there. I challenge you to find your next path in your business and to do the same. Find something new, for me it is a new camera and equipment that will make a positive impact moving forward. What is your new positive impact?
This post was originally written as a contest entry. I thought it was too true not to share.